{"title":"Best Sellers","description":"\u003cp\u003eThe Soft Reason core: artist-picked lashes, liquids, tools, and kits for polished everyday work.\u003c\/p\u003e","products":[{"product_id":"soft-tone-brown-lash-extensions","title":"Soft Tone Brown Lash Extensions — 12 Shade Edit","description":"\u003ch2\u003eDefinition, softened.\u003c\/h2\u003e\u003cp\u003eA twelve-shade brown fiber edit for artists building dimensional sets that feel less severe than traditional black. Move from honeyed neutrals to deep espresso, or mix tones for a custom finish.\u003c\/p\u003e\u003ch3\u003eThe shade edit\u003c\/h3\u003e\u003cp\u003eDeep Espresso, Honey Blonde, Dark Chocolate, Ash Brown, Soft Mocha, Auburn Brown, Coffee Brown, Golden Caramel, Taupe Brown, Midnight Brown, Amber Brown, and Copper Brown.\u003c\/p\u003e\u003ch3\u003eBest for\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoft classic and hybrid sets\u003c\/li\u003e\n\u003cli\u003eWarm, neutral, and dimensional color mapping\u003c\/li\u003e\n\u003cli\u003eClients who want visible definition without a flat-black effect\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor professional eyelash extension use. Actual shade may vary slightly by screen and ambient light.\u003c\/p\u003e","brand":"Soft Reason","offers":[{"title":"Deep Espresso","offer_id":52400188916002,"sku":"SR-BROWN-01","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Honey Blonde","offer_id":52400188948770,"sku":"SR-BROWN-02","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Dark Chocolate","offer_id":52400188981538,"sku":"SR-BROWN-03","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Ash Brown","offer_id":52400189014306,"sku":"SR-BROWN-04","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Soft Mocha","offer_id":52400189047074,"sku":"SR-BROWN-05","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Auburn Brown","offer_id":52400189079842,"sku":"SR-BROWN-06","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Coffee Brown","offer_id":52400189112610,"sku":"SR-BROWN-07","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Golden Caramel","offer_id":52400189145378,"sku":"SR-BROWN-08","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Taupe Brown","offer_id":52400189178146,"sku":"SR-BROWN-09","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Midnight Brown","offer_id":52400189210914,"sku":"SR-BROWN-10","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Amber Brown","offer_id":52400189243682,"sku":"SR-BROWN-11","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Copper Brown","offer_id":52400189276450,"sku":"SR-BROWN-12","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/8473\/2450\/files\/soft-reason-lash-trays_c67e0b85-9885-4e26-93ca-8a70f5a33f55.png?v=1788411457"},{"product_id":"pro-bond-lash-adhesive","title":"Pro Bond Lash Adhesive","description":"\u003ch2\u003eProfessional control for focused lash work.\u003c\/h2\u003e\u003cp\u003eA studio adhesive created for trained lash artists who want a clean, consistent workflow and a polished finish across classic, hybrid, and volume sets.\u003c\/p\u003e\u003ch3\u003eWorking notes\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFor professional eyelash extension use only\u003c\/li\u003e\n\u003cli\u003eShake thoroughly before use and refresh the adhesive drop as needed\u003c\/li\u003e\n\u003cli\u003eWork within the temperature and humidity guidance printed on the label\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eStorage\u003c\/h3\u003e\u003cp\u003eKeep tightly sealed, upright, and away from heat and direct light. Do not use on yourself. Avoid skin and eye contact and keep out of reach of children.\u003c\/p\u003e","brand":"Soft Reason","offers":[{"title":"Default Title","offer_id":52400888250658,"sku":"SR-ADH-PRO","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/8473\/2450\/files\/soft-reason-adhesives-liquids_c8248fa1-f107-4d54-ba9f-6f9d2998c8fa.png?v=1788411467"},{"product_id":"essential-lash-artist-kit","title":"Essential Lash Artist Kit","description":"\u003ch2\u003eA complete working edit, without the guesswork.\u003c\/h2\u003e\u003cp\u003eThe Essential Lash Artist Kit brings together the daily tools and liquids that make a lash station feel considered from the first cleanse to the final finish.\u003c\/p\u003e\u003ch3\u003eInside the kit\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eTwo Soft Reason mixed-length lash trays\u003c\/li\u003e\n\u003cli\u003ePro Bond Lash Adhesive\u003c\/li\u003e\n\u003cli\u003eDaily Lash Cleanser + Brush\u003c\/li\u003e\n\u003cli\u003eCream Lash Remover\u003c\/li\u003e\n\u003cli\u003ePrecision Isolation Tweezer\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor trained professional use. Review every product label before service and follow your local professional requirements.\u003c\/p\u003e","brand":"Soft Reason","offers":[{"title":"Default Title","offer_id":52400896016674,"sku":"SR-KIT-ESSENTIAL","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/8473\/2450\/files\/soft-reason-starter-kit_dbcdbdbd-33a0-4bb4-8309-f2700924b62f.png?v=1788411424"},{"product_id":"og-silk-lash-extensions","title":"OG Silk Lash Extensions","description":"\u003ch2\u003eThe dependable everyday tray.\u003c\/h2\u003e\u003cp\u003eOG Silk is the familiar, flexible staple in the Soft Reason fiber wardrobe: clean black definition, an easy-release strip, and a versatile finish for classic through volume work.\u003c\/p\u003e\u003ch3\u003eFinish profile\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBalanced satin-black finish\u003c\/li\u003e\n\u003cli\u003eConsistent curl and clean pickup\u003c\/li\u003e\n\u003cli\u003eMixed 8–15 mm tray for efficient mapping\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eChoose it for\u003c\/h3\u003e\u003cp\u003eReliable daily services, training kits, and artists who want one straightforward fiber across multiple techniques.\u003c\/p\u003e\u003cp\u003eFor trained professional use. Product photography is illustrative; final appearance depends on mapping, lighting, and application.\u003c\/p\u003e","brand":"Soft Reason","offers":[{"title":"C \/ 0.05 \/ Mixed 8–15mm","offer_id":52457425469730,"sku":"SR-OG-C-005-MIX","price":7.99,"currency_code":"USD","in_stock":true},{"title":"C \/ 0.07 \/ Mixed 8–15mm","offer_id":52457425502498,"sku":"SR-OG-C-007-MIX","price":7.99,"currency_code":"USD","in_stock":true},{"title":"C \/ 0.15 \/ Mixed 8–15mm","offer_id":52457425535266,"sku":"SR-OG-C-015-MIX","price":7.99,"currency_code":"USD","in_stock":true},{"title":"CC \/ 0.05 \/ Mixed 8–15mm","offer_id":52457425568034,"sku":"SR-OG-CC-005-MIX","price":7.99,"currency_code":"USD","in_stock":true},{"title":"CC \/ 0.07 \/ Mixed 8–15mm","offer_id":52457425600802,"sku":"SR-OG-CC-007-MIX","price":7.99,"currency_code":"USD","in_stock":true},{"title":"CC \/ 0.15 \/ Mixed 8–15mm","offer_id":52457425633570,"sku":"SR-OG-CC-015-MIX","price":7.99,"currency_code":"USD","in_stock":true},{"title":"D \/ 0.05 \/ Mixed 8–15mm","offer_id":52457425666338,"sku":"SR-OG-D-005-MIX","price":7.99,"currency_code":"USD","in_stock":true},{"title":"D \/ 0.07 \/ Mixed 8–15mm","offer_id":52457425699106,"sku":"SR-OG-D-007-MIX","price":7.99,"currency_code":"USD","in_stock":true},{"title":"D \/ 0.15 \/ Mixed 8–15mm","offer_id":52457425731874,"sku":"SR-OG-D-015-MIX","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/8473\/2450\/files\/soft-reason-lash-trays.png?v=1788410511"},{"product_id":"cashmere-luxe-lash-extensions","title":"Cashmere Luxe Lash Extensions","description":"\u003ch2\u003eThe elevated cashmere finish.\u003c\/h2\u003e\u003cp\u003eCashmere Luxe refines the low-shine look with a deeper, denser black and a featherlight feel. It is the tray for editorial softness with a little more visual polish.\u003c\/p\u003e\u003ch3\u003eFinish profile\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeep velvet-black tone\u003c\/li\u003e\n\u003cli\u003eLow-shine, refined surface\u003c\/li\u003e\n\u003cli\u003eMixed 8–15 mm tray\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eChoose it for\u003c\/h3\u003e\u003cp\u003eSignature soft-volume sets, premium services, and controlled texture where every layer should remain visible.\u003c\/p\u003e\u003cp\u003eFor trained professional use.\u003c\/p\u003e","brand":"Soft Reason","offers":[{"title":"C \/ 0.03 \/ Mixed 8–15mm","offer_id":52457427435810,"sku":"SR-LUX-C-003-MIX","price":12.99,"currency_code":"USD","in_stock":true},{"title":"C \/ 0.05 \/ Mixed 8–15mm","offer_id":52457427468578,"sku":"SR-LUX-C-005-MIX","price":12.99,"currency_code":"USD","in_stock":true},{"title":"CC \/ 0.03 \/ Mixed 8–15mm","offer_id":52457427501346,"sku":"SR-LUX-CC-003-MIX","price":12.99,"currency_code":"USD","in_stock":true},{"title":"CC \/ 0.05 \/ Mixed 8–15mm","offer_id":52457427534114,"sku":"SR-LUX-CC-005-MIX","price":12.99,"currency_code":"USD","in_stock":true},{"title":"D \/ 0.03 \/ Mixed 8–15mm","offer_id":52457427566882,"sku":"SR-LUX-D-003-MIX","price":12.99,"currency_code":"USD","in_stock":true},{"title":"D \/ 0.05 \/ Mixed 8–15mm","offer_id":52457427599650,"sku":"SR-LUX-D-005-MIX","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/8473\/2450\/files\/soft-reason-lash-trays.png?v=1788410511"},{"product_id":"premade-volume-fans","title":"Premade Volume Fans","description":"\u003ch2\u003eReady-made dimension for a faster set.\u003c\/h2\u003e\u003cp\u003eLightweight premade fans with neat, compact bases help artists build balanced volume with fewer movements. Choose the density that matches the client, then map as usual.\u003c\/p\u003e\u003ch3\u003eWorking profile\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e5D, 8D, 10D, and 14D density options\u003c\/li\u003e\n\u003cli\u003eMixed 8–14 mm length trays\u003c\/li\u003e\n\u003cli\u003eSoft matte-black finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eChoose it for\u003c\/h3\u003e\u003cp\u003eFull schedules, consistent volume styling, and artists who want predictable fan shape without making every fan during the appointment.\u003c\/p\u003e\u003cp\u003eFor trained professional use.\u003c\/p\u003e","brand":"Soft Reason","offers":[{"title":"C \/ 5D \/ Mixed 8–14mm","offer_id":52457428549922,"sku":"SR-PF-C-5D-MIX","price":9.99,"currency_code":"USD","in_stock":true},{"title":"C \/ 8D \/ Mixed 8–14mm","offer_id":52457428582690,"sku":"SR-PF-C-8D-MIX","price":9.99,"currency_code":"USD","in_stock":true},{"title":"C \/ 10D \/ Mixed 8–14mm","offer_id":52457428615458,"sku":"SR-PF-C-10D-MIX","price":9.99,"currency_code":"USD","in_stock":true},{"title":"C \/ 14D \/ Mixed 8–14mm","offer_id":52457428648226,"sku":"SR-PF-C-14D-MIX","price":9.99,"currency_code":"USD","in_stock":true},{"title":"CC \/ 5D \/ Mixed 8–14mm","offer_id":52457428680994,"sku":"SR-PF-CC-5D-MIX","price":9.99,"currency_code":"USD","in_stock":true},{"title":"CC \/ 8D \/ Mixed 8–14mm","offer_id":52457428713762,"sku":"SR-PF-CC-8D-MIX","price":9.99,"currency_code":"USD","in_stock":true},{"title":"CC \/ 10D \/ Mixed 8–14mm","offer_id":52457428746530,"sku":"SR-PF-CC-10D-MIX","price":9.99,"currency_code":"USD","in_stock":true},{"title":"CC \/ 14D \/ Mixed 8–14mm","offer_id":52457428779298,"sku":"SR-PF-CC-14D-MIX","price":9.99,"currency_code":"USD","in_stock":true},{"title":"D \/ 5D \/ Mixed 8–14mm","offer_id":52457428812066,"sku":"SR-PF-D-5D-MIX","price":9.99,"currency_code":"USD","in_stock":true},{"title":"D \/ 8D \/ Mixed 8–14mm","offer_id":52457428844834,"sku":"SR-PF-D-8D-MIX","price":9.99,"currency_code":"USD","in_stock":true},{"title":"D \/ 10D \/ Mixed 8–14mm","offer_id":52457428877602,"sku":"SR-PF-D-10D-MIX","price":9.99,"currency_code":"USD","in_stock":true},{"title":"D \/ 14D \/ Mixed 8–14mm","offer_id":52457428910370,"sku":"SR-PF-D-14D-MIX","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/8473\/2450\/files\/soft-reason-premade-w-lashes.png?v=1788410497"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/8473\/2450\/collections\/soft-reason-signature-collection.png?v=1788411702","url":"https:\/\/softreasonlash.com\/collections\/frontpage.oembed","provider":"Soft Reason","version":"1.0","type":"link"}